![]() ![]() There are now well over 3 million apps available across the world’s five largest app stores. ![]() These include a lack of internet connectivity infrastructure, local online payment issues, and a lack of effective promotional channels and local app trend insights, according to 9Apps country manager Ebrahim Popat.Ĭutting through the noise of an overcrowded app market is critical for any app developer looking to build a viable user base. Nonetheless, there are a number of hurdles that may stump future growth of app downloads in the country. And with the increasing availability of sub-$100 smartphones, India is the leader in downloads for the top 10 APAC markets and will most likely continue to lead with this surge in growth. Comparatively, 36% of respondents said that apps' ratings were the most important factor.Īs the Indian mobile phone market continues to grow, the number of apps that will be downloaded, time spent in apps, and money spent in these apps will also grow substantially. The study found that when picking an app to download from the 9App app store, 46% of respondents said screenshots of apps were the most important factor in attracting users. Publishers need to consider local trends in order to capitalize on the market.Outside of gaming apps, the most popular downloaded categories of apps are tools (23%), social (9%), entertainment (9%), and music (4%).In 1H 2016, this category accounted for 20% of all apps downloaded during the period. Gaming app downloads increased its share of total app downloads.The 9Apps report highlights key findings for the Indian market: This number is expected to grow to 20 billion in 2020. Nevertheless, the total number of apps downloaded is projected to grow a staggering 92% from 2014, to reach almost 8 billion in 2016, according to App Annie. To learn more and subscribe, please click here.ĭaily app downloads in India saw a 16% increase during the first half of 2016, according to a new report from 9Apps, a third-party Android app distribution platform.Īs more apps are introduced to the Indian market, download growth may slow as it has in maturing markets. This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers.
0 Comments
Leave a Reply. |